Which statement is NOT part of the mission statement?

Which statement is NOT part of the mission statement?

• A. It fosters lifelong character and bonds among students of the cinematic arts.
• B. It focuses on profits over all else.
• C. Competitive profit generation.
• D. It emphasizes only technical aspects of film production.

Answer: (C)

A mission statement centers on purpose, values, and the impact the organization aims to have on people and the field, not on money or narrowing the focus to a single facet. In a cinematic arts context, it would emphasize character, community, and a broad educational aim rather than financial goals or only technical tasks. The line about competitive profit generation reads as a business objective rather than a statement of purpose or values. That framing clashes with what a mission statement typically expresses, which is why it’s the choice that does not belong. The other options touch on character development, relationships, or a broader scope of what the organization aims to foster, which can align with mission-driven thinking.

A mission statement centers on purpose, values, and the impact the organization aims to have on people and the field, not on money or narrowing the focus to a single facet. In a cinematic arts context, it would emphasize character, community, and a broad educational aim rather than financial goals or only technical tasks.

The line about competitive profit generation reads as a business objective rather than a statement of purpose or values. That framing clashes with what a mission statement typically expresses, which is why it’s the choice that does not belong. The other options touch on character development, relationships, or a broader scope of what the organization aims to foster, which can align with mission-driven thinking.